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Winning
the Traffic Exchange Game
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by:
Shannon Herod
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Winning the traffic exchange game can be
done. I was just starting out
online and had no money so I was looking for a free way to drive
traffic to my site. That is when I first found traffic exchanges. I
found the concept to be great and signed up for everyone I found and
started clicking and clicking and clicking. After countless hours, a
blistered clicking finger and a lot of frustration I found the secret
to the game.
Traffic Is What They Want
The members clicking for hits at the traffic exchanges are looking for
the same thing you are. Traffic to there site. Most are not interested
in finding a new opportunity or looking to go shopping they just want
traffic. So how do you get their business? The most effective way is by
using a lead capture page.
Lead Capture Page
A lead capture page is a simple site that stands out to the surfer. The
object is to not sell your product or information but to create
curiosity. At the bottom of the page you will need a form so people can
request more information from you. By nature we are curious people so
people will sign up.
The people that are surfing for hits have 30 seconds on average to
review your site it is hard to sell a product in 30 seconds but it is
pretty easy to peak someone's curiosity. You can see the page I use in
the traffic exchanges at: http://www.dreams2freedom.com/listbuilder.html
Follow Up
O.K. I have a lead capture page but were do I send the people that sign
up? An autoresponder. An autoresponder is a program that will
automatically follow up with your prospects for you. You can create a
number of different messages and have them sent at different intervals
to your prospect after they signup through your lead capture page. This
is a great tool because it puts your business on auto pilot after you
do the initial work to get the lead. The autoresponder I use is
GetResponse It is feature-rich and free to set up. You can check it out
at: http://www.GetResponse.com/index/dreams2freedom
Now that you have an autoresponder you are going to write detailed
instructions on how you product works or a report on how you product
can benefit the subscriber and split it into at least 5 emails. Most
people will not buy on the first contact so you want to give the
subscriber at least 5 exposures. You can see an example of what I use
by sending a blank email to: traffic_machine@GetResponse.com. Now set
the messages to be sent 3 days apart and watch the sales start coming
in.
Capture Leads Not Sales
In conclusion winning the traffic exchange game is fairly simple, don't
try to sell your products just create curiosity and capture their name
and email. Have a solution to a problem people have and you will get
people begging you for more information.
Hint: People at traffic exchanges want more traffic.
About the author:
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Shannon Herod is the CEO http://www.dreams2freedom.com
Do you want a Flood of Traffic to your site? How about a huge Profit
Pulling list of subscribers? Well then Shannon Herod Publishes a
newsletter for people like You!
Send an email to: traffic_machine@GetResponse.com for more info.
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Copyright 2004 by Shannon Herod
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