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The
Carrot on The Stick Formula
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by:
Larry Johnson
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People online are much like those offline
when it comes to promoting and marketing their products, affiliate
links or services.
They look for the easiest, quickest way to do it as long as it is cheap
or free and does not involve any work on their part.
Unfortunately there just isn't any way to do it without some effort and
work and planning on your part.
Here is a simple formula to apply when it comes to building some repeat
traffic to your site.
The "Carrot on the stick" formula works pretty well. You remember, the
rabbit chases the carrot on the stick. There is always some incentive
offered out there to keep him on the move and coming back for more.
The lesson you need to take from this simple principle of behavior
conditioning is that you have to offer your visitors some reason to
return to your site.
Repeat visitors are likely to become loyal customers which will result
in increased business and profits for you.
Check your bookmarks of favorite pages. Why did you choose to remember
these sites as worthy of a bookmark ?
Did they offer great content ? Great resources ? Terrific ideas ?
Discounts ? Free offers ? Contests ?
Did you complete a survey on the site that earned you a discount for
their products or services and also captured your e-mail address ?
Did they send you a free report over a period of several days that
involved auto-responded messages designed to bring you back to their
site ?
For example: I offer a free report on helping newsletter publishers who
want to gain more subscribers. Visitors simply send a blank message to
my autoresponder.
They then receive a free, four-part mini-course on how to increase
their number of subscribers and ezine exposure overnight.
Take a lesson from your bookmarks. Utilize them to create your own
"carrots on the stick" reasons for visitors to return to your site.
About the author:
GET A QUICK START with this free, How-to-do-it ezine. Biz Site Biz
Ezine will help you with powerful tips, great resources and original
articles. Get a free ezine mini-course:
mailto:ezineminicourse-881@parabots.net . http://www.BizSiteBiz.com
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