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RSS,
Blogging and Publishing
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by:
Trina L.C. Schiller
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RSS Publishing: Not Just For Blogging Anymore
By Trina L.C. Schiller
Web logs, channel ezines, what's the difference?
Web logs, or blogs, are a communication medium, gaining in popularity,
through which RSS [Really Simple Sydication] technology has been
introduced to the populous. However, blogs and RSS are not synonomous.
RSS technology is what gives life to the blog. and, has been around for
awhile. Blogging is a relatively new use for the system.
RSS has been used by the media for quite some time, to bring Internet
travelers the news, stock updates, and such. But blogging has brought
it into the mainstream, making it a bit more user friendly for the
average traveler.
Put simply, a web log is a interactive, virtual diary, that can be read
by anyone, and commented on, by its readers, as well. The technology,
driving the blog, is capable of so much more.
Publishing an ezine through a channel feed is another use that is
picking up steam. Seeing the benefits of channel publishing, more and
more ezine publishers are either supplementing or replacing their email
systems of distribution.
Since channel subscription is not subscriber bot friendly, and requires
that one physically subscribe to the channel of choice, without email
reliance, it is the only true 100% opt-in method for receiving
information. Subscription forgeries cannot occur. Opting out is as
simple as deleting the channel from your computer. It is instant and
non-publisher dependent.
Channel publishing also makes permanent, what used to end up in the
trash. Even ezines that manage to make through the filters and into the
inboxes of readers, eventually wind up at the virtual curb, when it has
been read. Not so with channel publishing. Articles published on a
channel are given an item number and become a permanent archive of the
channel. This allows the reader to refer back to it, should the need
arise, at any time, without having to store the piece on their hard
drive.
Another plus to itemization and archiving, is that these articles,
being rich in content, are easliy spidered by search engines. This
feature offers the publisher to gain new subscribers based on keyword
searches made by John Q. Basically, people who have never heard of my
own zine, can find out about it, just by searching for a term contained
within one of the articles I've published, and Hello... New Subscriber!
Best of all, ezine publishing via RSS channels, allows the publisher a
simple method of syndicating their publication on any web site wanting
to add content. This is free exposure to the nth degree! We're not
talking about adding a link to someone elses web site, we're talking
about running a list of recent headlines, that redirect to its point of
origin. Consider what syndication meant for Ann Landers and Dear Abby,
in print. Syndication is what has kept Star Trek alive and well,
through four decades.
Lastly, where email gets information lost among the spam in the
reader's inbox, channel publishing puts you right on their desktop,
where you can't be missed or accidentally deleted. You'll never trip
another autoresponder again either.
Web logs exist because of RSS, but the technology itself is so much
more than that. It is the foundation upon which limitless applications
may be based. Ezine channel publishing is but another extension; there
are still more to come.
Copyright © 2004
The Trii-Zine Ezine
http://www.ezines1.com/triizine
About the author:
Trina L.C. Schiller is a professional network marketer, the publisher
of the Internet marketing ezine, "Trii-Zine" and owner of TLC
Promotions, as well as a founding publisher at Quikonnex.com,
and President of AdsOnQ.com, the Internet's first
syndicated advertising agency.
She has also authored the following ebooks:
"Your Beginner's Guide To Syndication"
RSS, Blogs and Syndication... The Facts vs
The guruese"
Circulated by Article Emporium
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