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Profiting
From Articles - A Step-by-step Guide
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by:
Rudi Ashdown
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"Content is King" - that's a given, there's
no debate. But how do you get content? Like most projects, breaking
into bite-size, easily digestable chunks makes the process
realistically achievable. By creating articles, you build and develop
that content.
So how do you profit from articles?
I, personally, find the best way to approach the 'process' of making
mony from articles is to work backwards! That is, to determine what
your ultimate goal is and then figure out each preceeding step that
leads to it.
Example:
Ultimate goal - sell an ebook
preceeding step - subscriber reads recommendation in 5-part mini series
preceeding step - article reader visits name squeeze page and signs up
for mini series
preceeding step - prosepct reads your article on someone elses
website/blog/ezine
preceeding step - publisher picks up your article from directory
preceeding step - article submitted to directory
preceeding step - you produce article
And try to keep a single focus for each step. For example, you want
people to sign up for the mini series -- then the email capture/name
squeeze page should only give them that option! Don't put tons of other
links on that webpage which would give the visitor alternatives to
signing up for the mini series. Keep it tightly focused -- keep the
objective in mind.
So the tasks would be (for the above example), in this order:
1] Create the ebook - research and write - or outsource it through
elance.com, guru.com, etc. - your product to make money on. If you're
not sure of how to write an ebook, just write it in MSWord or your wp
of choice and convert it to a .pdf document with a password protection.
Upload that to your web server.
2] Create a single webpage introducing, recommending and soliciting
orders for your ebook. Include a PayPal, StormPay or some other
shopping cart link to order the book.
3] Write 5 short emails as a mini series (which include a link to your
ebook order page) and put them into an autoresponder.
4] Create the single webpage with a compelling copy for why the visitor
should sign up for your 5-part mini series and include the webform
which links to your autoresponder.
5] Having got those 3 things above in place, now you need to write the
article(s) that include a link in the resource box to your name capture
webpage.
6] Finally, use 'article submission software' to submit your article to
the directories (see resource box for link).
Important note: You do NOT need big, flashy, complex websites to profit
from articles! A simple compelling page that directs them to an
autoresponder. From the email messages in the a/r, you can send them to
a simple order page for your own ebook or you can send them to an
affiliate product page. Bottom line - Keep it simple!
If you're sending them straight to an affiliate page (I think capturing
their email first is better but I include this as an option) from the
article resource box, you won't need to do step 1, 2, 3 or 4 above.
If you're sending the reader to an affiliate page after capturing their
email, miss out step 1 and 2. Step 3 could be a 5-part mini series, or
you might just want to send them to an ezine you publish (which
recommends your affiliate product) or send them to another great
article (or part 2 of the article) stored in an autoresponder. But
you'll need to give them some reason for them to give you their email
address!
Articles are a very powerful method of attracting visitors to a webpage
and ultimately to generating 'sales'. Readers of your article have
already established a 'know, like and trust' relationship with you and
are therefore much more predisposed to buying from you. They are the
ultimate targetted traffic - and therefore the most profitable visitor!
Get your articles out there and let them silently, effortlessly do
their work.
About the author:
Article written by Rudi Ashdown and first posted at
http://www.whywebsiteswork.com
To learn more about profiting from this article, go to
http://www.fromthis.com/article_a.htm
Circulated by Article Emporium
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