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Mix
Infopublishing and Affiliate Marketing For
Massive Profits
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by:
Kirsten Hawkins
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Believe it or not, finding a product to
market is usually the least of your concerns. There are many ways to
find a product. You can create your own information product, sell a
service, or market other people’s products for a commission.
While providing a service for people is good, it is often the most
time-consuming of the three. For example, if you write resumes for
people you only get paid if you work. But if you sell an already-made
product, such as an information product or an affiliate product, after
you are set-up you can set your website on autopilot and make sales
with little work on your part.
Let me be very clear: You will have to work. You must maintain, at an
absolute minimum, your advertising. If you do not, your lead generating
machine will dry up.
You may decide to write your own information products. This is not as
difficult as it sounds. You know something about something: What do you
do for a career? What hobbies do you have? What do you like reading
about? Correlate these ideas together, and out comes an ebook, an
autoresponder course, or a special report!
Your product does not have to be long, especially if it is a
specialized product. For example, a well-written 5 page how-to article
on grooming your dog could sell for $15-$20 dollars.
Think about it: People are looking for your information because they do
not want to go to the groomer’s (probably because they think it is
overpriced). If they normally pay $40 per visit, and they visit once
per month, they pay $480 yearly to the groomer.
On the other hand, if they buy your information, even at $20, you will
have saved them $460 (minus the cost of grooming equipment they will
have to buy) and quite possibly gained a customer for life.
You may choose, however, to market someone else’s product. This is
called “affiliate marketing,” and is probably the most popular form of
internet marketing. One caveat: Pick you product well, because some
products, especially those sold by the “gurus,” are in over-saturated
markets.
You could be innovative and combine the two (infoproduct and affiliate
marketing). Take the example of the how-to article on bathing and
grooming your dog. You have provided your customer with a very
well-written explanation of how they can save money by grooming their
dog at home. Even though they have saved money, they still need
grooming tools and equipment.
You could research the various grooming tools, looking for best price
and best value, and add one or two pages to your booklet recommending
these. Add value to your business by setting yourself up as an
affiliate for those products, and recommend your affiliate link in your
booklet. Then, when your customers click on the link to buy the
grooming tools, you make a commission.
Congratulations! You just experienced multiple streams of income, as
you were paid twice: once on the purchase of your infoproduct, and
again on the purchase of the grooming tools you affiliated for.
This is how to parlay your experiences into multiple streams of income
online.
About the author:
Kirsten Hawkins is an online marketing specialist from Nashville, TN.
Visit http://www.pageranksite.com/for
more great online marketing tips and webmaster resources.
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