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Free
Traffic Course - Day 5
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by:
Nickolay Bokhonok
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Online statistics shows that about 10rom
online visitors make immediate purchase on the web site. Other 90f
visitors may leave your web site forever, without making any purchase.
Do you want to lose 90f web site visitors that were driven with so
many efforts?
No!
Internet marketing has time-proven tool that catches targeted visitors
on your web site and transform them into loyal clients. This tool is
known as autoresponder.
Autoresponder is very similar to a mailing list. But its aims and
functioning differ.
Mailing list is used to send the messages to its subscribers;
autoreposnder GATHERS subscribers and then sends them messages.
For example, you got to the web site about University scholarships, and
you are not ready to buy anything from this web site right now. But you
see a pop-up window or subscription form saying something like, "Sign
up here to get free and fresh updates on new scholarship programs". Hm,
you start thinking. If you are a targeted visitor and feel motivated to
get a scholarship, you will surely subscribe to free updates about new
scholarship programs.
So, you submit your name and email to subscription form of the
autoresponder. You get free updates, and web site gets your name and
email to the base of subscribers. Having your name and email, good
marketers will find useful products and services to offer you in
future. This is when web site is starting to get lifetime customer
value from its visitors.
But be careful: do not terrorize your subscribers with useless offers.
Otherwise they will unsubscribe from your list, and you will lose them
forever.
Would you like to grow the base of your web site subscribers? Yes! Are
these subscribers targeted? Yes! If they did not make a purchase on
your web site from the first visit, it does not mean they will not do
it in future. You just need to try other approach or other offer. The
subscriber is bound to your web site now.
This is only the general idea about how autoresponders work. Look below
to see how they can bring money to your web site.
DIFFERENT WAYS TO MAKE MONEY WITH AUTORESPONDERS
Using autoresponder you can:
1. Sell your own products and services more effectively.
2. Get more re-orders from your clients - if you sell something which
needs ordering from time to time (health products, movie tickets), the
autoresponder will keep in touch with your clients.
3. Generate more upsells - if your products/services have updates and
upgrades, autoresponder will help you to motivate clients for buying
the update or upgrade.
4. Create cross-sells - you can sell any complimenting products and
services that have any relation to the major offer on your web site.
Thus you give a bigger collection of offers, help your joint-venture
partners to make more money and get your commission from it. And you
have all rights to ask your partners for the same favor: sell something
on their web site. In any case, you make more money.
5. Recruit and train affiliates - autoresponder is a perfect tool for
educating and motivating your subscribers. They get more info with each
new message, and you increase your web site credibility.
6. Ask for feedback from your clients - make it a usual practise to ask
your clients once a month what they need from your web site. You do not
even imagine how many good ideas they will give you for free.
7. Minimize refunds - when your customer gets more and more info that
explains the real benefits and advantages of the offer bought from your
web site, this client has less and less desire to ask money back.
WHAT FEATURES SHOULD A GOOD AUTORESPONDER HAVE?
You can use the maximum profits from marketing potential of
autoresponder, only when this autoresponder has the following features:
- you can get unlimited number of autoresponders;
- you can add new autoresponders or edit the existing ones;
- you can choose and set up the mailing list to save the subscribers of
your autoresponder (the system will save new subscribers to any mailing
list you wish);
- you can program autoresponder by days, scheduling to send its
messages the way you wish;
- you can make autoresponder messages in TXT and HTML formats, and add
attachments to them (audio or even vide files);
- you can use a huge collection of macros elements to highly
personalize your autoresponder messages;
- you can get full statistics about sent messages, new subscribers,
unsubscribed users of autoresponder;
- you can import and export the subscribers to any base, or save them
in a separate file.
When autoresponder has these features, you can easily turn a simple
subscription process into a new source of loyal clients on your web
site.
The benefits of using autoresponder are evident: you do not visitors
from your web site, you grow your base of subscribers and clients, you
can motivate your subscribers and client to get more targeted for your
offers. Plus, autoresponder automates the whole process of gathering
the names and emails from your subscribers, saving them into a
database, emailing them under the set delivery schedule, transferring
the clients from one base to another, etc.
So, if you do not have autoresponder on your web site, you are losing
your profits. Think it over...
About the author:
Nickolay Bokhonok - CEO And Owner Of DesktopMoney LTD. Inventor of
Internet marketing software and scripts. Successful Internet
entrepreneur. You can learn more about these traffic building
strategies, schemes and tips in "Free Traffic Course" at http://www.FreeTrafficSystem.comFreeTrafficSystem
- Your Web Site Traffic Doctor.
Circulated by Article Emporium
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