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Create
Your Three Letter Autoresponder Follow-Up
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by:
Kevin Nunley
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A woman told me this week, "Your advertising
is wasted if you don’t follow-up on your leads." Her solution is to use
a multiple autoresponder that sends her prospects a new sales message
very few days.
People need to see your ad message several times before they buy. Those
who buy on the first ad have already made up their mind after seeing
someone else’s ad. Yours had the good fortune of reaching the customer
at just the right time.
You can greatly increase sales with a three letter multiple
autoresponder. There are a number of places to get these autoresponders
free (fastfacts.net, getresponse.com, smartbotpro.net) and others who
sell up-graded service at low cost.
Make your first letter briefly present your offer. It should be
designed to get attention and bring in those who tend to quickly make
up their minds to buy.
Your second sales letter should arrive the next day. Make it longer and
filled with details. About 70 percent of consumers are folks who need
ALL the details before they will purchase. List your features and
connect them with the benefit your customer will get from those
features.
Your third sales letter should be scheduled to arrive several days
later. Start with "Successful people are busy. I know you probably saw
my earlier messages, considered them, but haven’t yet had time to
respond."
Then give them another rundown on your offer. Bring in a fresh angle so
it doesn’t seem like they are reading the same letter they saw a few
days ago.
More than three sales letters tend to get ignored. If you want to send
more, have your fourth and fifth letters arrive weeks or months later.
Scheduling a new letter to arrive every month can catch a prospect when
they’re ready to buy.
Offer Your Own Email Course
One of the most successful marketing techniques I’ve found is offering
your own course via autoresponders. I introduced my Make Your Website
Sell course (yes, before MYSS came out) and it is still getting gobs of
sign-ups every day.
Here is how to create yours:
1. Pick a problem that lots of your customers struggle with. In my
business the big stumpers are getting a site that sells, finding a way
to handle email, figuring out search engines, and finding low-cost ways
to advertise effectively.
A course on any of these is guaranteed to bring lots of interested
prospects and customers (and you can bet I’m plugging my ads here and
there during the course).
Your course could be on how to complete a basement, how to avoid an IRS
audit, how to give your kids straight teeth, or anything else that
customers often ask about.
2. If you don’t write or have time to pen your own articles, look for
others who have written on the topic. It is perfectly legal to put
their ideas in your own words (always proper to give them credit).
You can also quote the article. It is best to ask in advance, if your
course is for commercial purposes. Start your article, then say expert
Jane Doe has some valuable information. Include a few paragraphs of
what Jane wrote. Be careful not to use so much you give away her entire
article and spoil her ability to sell the information.
About the author:
Need sales letters, web copy, a press release, or your own ezine
article (with your name on it)? Let Kevin Nunley write it for you. See http://DrNunley.com/copywriting.aspfor
details. Reach Kevin at kevin@drnunley.com
Circulated by Article Emporium
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