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Automate
Your Internet Business for Passive Revenue
in 5 Easy Steps
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by:
Mitch Meyerson
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Automate Your Internet Business for Passive
Revenue
In 5 Easy Steps
The amazing growth of the Internet has created new found opportunities
for millions of businesses who previously would have never been able to
compete in the global marketplace. Yet while the low entry and
marketing costs have truly leveled the playing field for many
entrepreneurs it has also created a staggering amount of competition.
In fact, the average person, at least, those who live in metropolitan
areas, is exposed to more than 3,500 marketing messages a day. That's
24,500 messages a week and 1.2 million each year.
And to make online sales even more difficult, marketing studies have
shown that it takes nine or more impressions for your business to be
remembered by a potential customer. This means follow-up is
essential. But in today’s world this type of relentless follow
up for the average business owner is not often practical. Fortunately
there is a solution that many online businesses are using every day –
online marketing automation.
Imagine being able to capture new leads on your website, build customer
confidence through automated sequential responses, deliver products
digitally while you sleep and track all of your prospects and clients
without lifting a finger. For thousands of online businesses
this happens every day.
In today’s competitive environment, automation is not a luxury; it’s a
requirement for keeping the competitive edge you need. In fact, the
benefits of automation are so numerous you can’t afford to ignore
them.
Five Keys to Online Success:
1. Capture Email Addresses. Your list is your goldmine. It is
critical to all your marketing and is literally your most valuable
asset. To build your mailing list it is essential that you
make a compelling offer. “Sign up for my mailing list” is no
longer enough. Try something like this: “Free Special Report:
The 5 Keys to Dramatically Boosting Your Website Traffic in 30
Days”
Through online automation you can offer digitally downloaded special
reports, e-newsletters, mini-educational courses, or free trials to
entice visitors to share their name and email. When their data
is entered, it is automatically placed in your database and can be
programmed to trigger autoresponders which are one or multiple
automated messages. Share your privacy policy below your
opt-in box as well as assurance that they can unsubscribe at any
time. And of course, never spam anyone.
2. Set Up Sequential Autoresponders. A very effective way to
build trust with your prospects is to offer a mini-course which
delivers content-rich, relevant information to your opt-in
subscribers. These automatically-distributed email messages
not only provide content, but also motivate prospects to revisit your
site for the latest offers. And of course once they click
through to your website you can offer more content delivered via audio,
video and other multi-media options as well as offers for your products
and services.
Since studies shows that 48% of sales people give up after the first
contact and 25% after the second, this is a perfect way to make sure
your follow-up stays consistent. Best of all, after you program the
series it will perform flawlessly for you for years to
come. There are many great automated systems on the web like:
http://www.EasyWebAutomation.com
3. Take Payments Online. It has never been easier or more
affordable to set up online payment systems through PayPal or your own
merchant account. And once you set up your payment account it
very easy to sell products or services online by purchasing an online
shopping cart. A shopping cart will allow you to capture email
addresses, automate responses, track leads and then sell you product to
customers around the world 24/7. These systems are
surprisingly easy to setup, operate and maintain.
4. Track and Measure Your Marketing. Over the years I
have trained and coached hundreds of business owners in marketing
through my Guerrilla Marketing Coaching Program. Through a
series of assessments it has become very clear that most businesses
fall short in the area of measurement.
Here are some questions to consider:
1) How many unique visitors come to your website?
2) How many visitors opt-in to your mailing list or order your
products?
3) When you send emails, how many are opened and how many people
actually click through to your website?
The reason these metrics are so important is because if you don’t know
these stats, you won’t know what to improve. It could be
variables like the pulling power of your headlines, the copy or
navigation on your website. You won’t know until you start
measuring. Many of today’s automated systems include ad
trackers which automatically calculate your click-throughs and
conversion statistics.
5. Free Up Your Time to Work on the Most Important Parts of Your
Business
When you automate daily tasks you gain more time to focus on priorities
for the strategic growth of your company. This newfound
discretionary time comes without your money-making activities coming to
a halt, or hiring and training staff.
Also when your business becomes automated, your presence becomes
optional leaving you time to actually take a vacation while making
money at the same time. With most systems you can quickly and
easily check your sales and orders from any web browser.
The Internet is a competitive, ever-changing marketplace. The right
strategy combined with powerful and practical systems gives you an edge
over your competitors. You’ll attract more customers and spend
less time, money and energy winning them over. Automation
services and software leverage the best technology available to make
you money day and night, whether you’re there or not.
About the author:
Mitch Meyerson is the author of Success Secrets of the Online Marketing
Superstars (Dearborn Trade 2005) and three acclaimed psychology books.
He is the author of the ##1 Multi-Media Mini-Course on the Internet. To
get your free course visit: http:/
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