|
Click Here
for more Articles
|
|
|
|
Article
Writing - An Important Part of Your
Marketing Arsenal
|
|
by:
Jez Lacey
|
Unless you are totally clueless about the
internet and how it works, you must realise that everyone trawling the
net is searching for one thing and that is information, i.e. CONTENT!
In fact there is not really any other business building tool that
compares with writing articles when it comes to building your online
business, read on to discover why.
Regularly adding keyword rich quality articles on your website will
help boost your search engine ranking, as search engines are always
looking for updated content to add to their index. Also, other site
owners are much more likely to link to you if you provide something
other than just one long sales letter.
A constantly updated website with quality content will not only attract
more people to your site, it will keep them there longer and will cause
them to come back more often. If for example you have a site about
health and fitness, would you not check back if the site was constantly
being updated with more articles about how to get yourself fitter?
When it comes to FREE ways of generating traffic to your site, there
are few that can compare to submitting your articles to article
directories and ezine publishers. Simply include a “resource box” at
the end of your article and away you go.
A resource box is simply a 3-6 line biography about you and/or your
web-site it should include a link to your site or maybe even
instructions on how to subscribe to your newsletter. An important point
to remember when writing your resource box is to specify clearly that
each article is to be reprinted ‘as is’ within your attached resource
box.
This method of traffic generation can and will bring you a lot of
traffic. Let us say for example you have written a great article about
your favourite hobby, and an ezine with a subscriber database of
30-50,000 picks it up. Many of those subscribers will read your
article, and if it’s a good quality one may well be intrigued enough to
click the URL included in your resource box. That is totally FREE
traffic for very little effort; it does not get much better than that!
It is also a good idea if you are adding articles you have written for
your website to include a resource box on those articles too. This
means that people who visit your site will be enabled to use your
‘copy’ with their sites too, as long as they include your resource box.
Articles can be easily used for generating newsletter subscribers.
Simply take a group of related articles and compile them into a
‘special report’ that you then give away as a bonus for subscribing. In
the same vein, add articles to an autoresponder sequence and give it
away as an ‘email course’. In both cases sprinkle affiliate links
throughout the text and link it to an autoresponder to create an
“automated income stream”.
You may be aware that having a mailing list is one of the most
important ingredients for a successful online business. But, having a
list is not enough; you need to build up trust with your list. This is
often known as ‘cultivating’ your list.
By regularly sending quality articles to your list you will become
viewed upon as an expert in your business field, and build up a level
of trust with your subscribers over time. The effect will be that your
subscribers will be keen to take up your special offers, promotions and
other products and services. The key is NOT to offer your list a
product too early in the relationship, just so you can make a quick
buck. A list of people that trust you is as good as money in the bank,
you should not squander it!
After reading this article it should be clear that writing articles is
a sure fire way to helping build your business a lot quicker. With the
declining effectiveness of many of the other online marketing methods,
article writing will continually prove its worth to YOUR business.
About the author:
Jez Lacey
the quiet man together with the JFC team finally
shares his knowledge with you! Get it first, lets build an income
together.Check out our latest ebook on article wrtitng now: Article Cash
Circulated by Article Emporium
|
|
